This conceptual campaign for Dublin Airport Authority explored how seasonal creativity could transform the Duty Free experience for Summer 2026. Centred around the campaign line “Summer is Boarding” and supporting message “Glow-up Before Take-off”, the concept aimed to capture the excitement of an upcoming holiday, encouraging passengers to pause, browse and discover summer essentials before reaching their gate.

I developed a hero campaign design and applied it to a series of Duty Free environment mock-ups, exploring how bold, uplifting visuals could create a cohesive and engaging seasonal experience across international retail locations.